L'Oreal Elvive Colour Protect Caring Shampoo (400ml)

What it is:

The science of coloured hair repeated washing, sun exposure, pollution and external aggression can make colored hair more sensitive. Created a formula which acts on 3 Dimensions of color - Intensity, Luminosity, Reflection.

What it does:

Colourants can alter the natural protective layer of the hair, making the fibre more sensitive to external aggressions such as sun and pollution. To help protect your hair, a specific protective care is needed. L'Oréal Paris has created Elvive Colour Protect, the UK's no. 1 for coloured hair.

The secret to colour protection

Concentrated Nourishment:
The formula, enriched with an Active Nourishing Ingredient, bathes the hair and transforms its surface. Hair feels voluptuous to the touch.

Lasting Colour Protection:
Enriched with UVA + UVB Filters, the formula helps protect hair from external aggressions and leaves colour shimmering.