What it is : Iba Professional Plant Keratin Protein Shampoo consists of wheat, soy, and corn proteins which mimic the functional ratio of protein in human hair. Plant keratin, therefore, gives better absorption and anchoring of proteins to damaged hair for stronger conditioning, improved flexibility, and reduced hair breakage. Best suited for dry, damaged, frizzy, brittle, chemically treated hair.
What it does : Nourishing shampoo that rebuilds damaged hair structure by replenishing vital proteins Creates a protective layer that prevents structural damage and smoothens cuticles to retain color and moisture Mimics human hair protein resulting in higher absorption and better results Reduces frizz, repairs split ends making hair more manageable Effectively cleanses hair and scalp with the high-foaming sulfate-free formula Best suited for dry, damaged, frizzy, brittle, chemically treated hair Free of paraben, sulfates and alcohol This product is halal-certified, PETA Certified, vegan and cruelty-free.