L'Oreal Elvive Colour Protect Conditioner (400ml)

What it is:
L’Oréal, the worldwide No.1 in hair colour, introduces Elvive Colour Protect Conditioner. Our first conditioner with a Light Reflecting System. It nourishes hair from root to tip and wraps it with protective care.

What it does:
AC Nielsen volume and value sales Jan-Dec 2007.
Protect and reflect your colour radiance.
+80% colour radiance protection!
Lab test after application of Colour Protect shampoo + masque vs. classic shampoo, then brushing.
The Colour Protect Light Reflecting System formula is enriched with a nourishing ingredient and filters and works on 2 levels:

It nourishes the hair and transforms its surface. Hair feels silky to the touch.
It helps protect the hair fibre from external aggressions and accentuates your colour’s radiance.

 

Result:
Prolonged intense shine.
Hair is protected: nourished, it is softer and shinier.
Colour radiance is visibly prolonged: accentuated, your hair colour remains shiny and radiant.