Plum Avocado Soft Cleanse Shampoo (300ml)

What it is :
Frizz is the result of cuticles on the hair strands being open, allowing for moisture to flow freely in and out of the hair. And most frizz is the result of dry or damaged hair.

What it does:
Your shampoo has a big role to play if you want frizz-free hair. Here is a sulfate-free, silicone-free, gentle shampoo with avocado, shea, and aloe. Gently cleanses hair without over-drying. Use with a conditioner or hair mask for best results.

Frizz-Free Hair
Deep conditioning
Reduces hair breakage
Prevents split ends

Real hair. Honest solutions. Plum haircare is 7-FREE always!

NO Sulphates - so the cleansing is gentle
NO Silicones - to allow hair to breathe & shine at its natural best
NO Alcohol - so there is no drying
NO Parabens - we all know why! Carcinogens are a no-no!'
NO Phthalates - potential reproductive toxins
NO Zinc - prolonged use of ZPT can irritate the scalp
NO Propylene Glycol - can be harsh to the skin over the long term